CodeBlock Digital Solutions

Case studies

Case studies, with the real numbers.

Every chart on this page comes from Google Search Console or Ahrefs. Most of the work below was done for a US voice-dating company that asked us not to name its sites, so those are anonymized. The numbers are not.

By Varun Jyoti BaruahUpdated September 28, 2026

How to read this page. Results marked team-owned were delivered inside a client's in-house team: Varun led SEO strategy, content, and QA, and the client's developers shipped the builds. Monthly figures cover January to August 2026; September is left out because the month was not complete when the data was pulled. Estimates from Ahrefs are labeled as estimates.
01 / Portfolio SEO

Organic clicks up 121% across a 95+ site network

A New York based voice-dating company runs 22 core websites (brands and independent directories) plus 73 newer single-page brand sites. The brief: grow organic traffic across the whole portfolio and turn it into more callers.

Client
US voice-dating company (anonymized)
Engagement
Dec 2025 to present, embedded in-house
Services
SEO strategy, content, technical SEO, link building
Result type
Team-owned
23,553 to 52,009
monthly organic clicks, January to August 2026
+136%
monthly impressions, 291,737 to 687,722
256K
organic clicks in eight months
95+
websites monitored and maintained

Network-wide organic clicks per month

All tracked properties, January to August 2026

Source: Google Search Console monthly totals for every tracked property.

View as table
MonthClicks
Jan 202623,553
Feb 202620,713
Mar 202625,049
Apr 202624,941
May 202631,223
Jun 202636,119
Jul 202642,579
Aug 202652,009

What we did

  • Built GSC and Ahrefs keyword tracking across the five primary brands, plus a monthly GSC dashboard for 22 sites
  • Wrote full page suites for 17+ brands: homepages, audience pages, FAQ, safety and trust, and legal pages
  • Built complete content systems for five directory sites, each with category pages and 18 city pages
  • Rolled out FAQPage and Organization schema across 20+ city sites and ran sitemap and indexation audits on 16
  • Fixed AI crawler blocking on five domains and verified technical SEO across 19
  • Ran guest posts, niche edits, and newswire press releases, with every prospect vetted in Ahrefs
  • Set up call tracking numbers for 17 brands so SEO traffic could be tied to real calls
02 / Established brand

A national brand grew clicks 49% in six months

The company's flagship brand had years of history and a stable position around 11. Traffic was fine but flat. The job was to find the next layer of demand without breaking what already ranked.

Client
Flagship brand of the same company
Timeline
Dec 2025 to Aug 2026
Services
Content, local pages, blog program, links
Result type
Team-owned
103K
clicks in the six months to August 2026, up from 69K (+49%)
1.63M
impressions, up from 968K (+68%)
11.1 to 9.0
average position over the same comparison
+78%
monthly clicks from January (13,035) to the July peak (23,217)

Monthly organic clicks

Flagship national brand, January to August 2026

Source: Google Search Console.

View as table
MonthClicks
Jan 202613,035
Feb 202610,889
Mar 202613,719
Apr 202614,314
May 202618,401
Jun 202621,288
Jul 202623,217
Aug 202621,519

Monthly search impressions

Same brand, same period

Source: Google Search Console.

View as table
MonthImpressions
Jan 2026179,508
Feb 2026153,764
Mar 2026208,738
Apr 2026234,022
May 2026318,096
Jun 2026347,114
Jul 2026344,734
Aug 2026334,408
Google Search Console performance chart for the flagship brand: 179K clicks and 2.8M impressions from February 2025 to June 2026, with daily clicks rising from about 300 to about 750
The original Search Console view, February 2025 to mid-June 2026: 179K clicks, 2.8M impressions, 6.4% CTR, average position 11.6 for the full range. Brand name removed.

What we did

  • Content for 15 state pages on one shared template, each with a city directory, local numbers, FAQ, and FAQPage schema
  • A listicle blog format that became the brand's top-performing post, then reused across the network
  • Behavior analysis in Microsoft Clarity to see where readers dropped off
  • Guest posts and press placements pointing to the brand's key pages
  • A merged, cleaned disavow file when spam links started appearing
The honest footnote. Click-through rate dipped from 7.1% to 6.3% over the same six months. That is normal when a site starts appearing for many more long-tail searches at lower positions, but it is a number we keep watching.
03 / New site launch

A new directory site: 7 clicks in April, 15,970 in August

An independent directory that reviews and lists phone chat lines across the US. It launched with no history and no links, against directories that had ranked for years.

Client
Independent US directory (anonymized)
Timeline
Apr to Aug 2026
Services
Content suite, schema, on-page, 120-day plan
Result type
Team-owned
15,970
organic clicks in August 2026, up from 7 in April
158K
impressions in August, up from 247 in April
28.3 to 5.2
average position, April to August
+332%
clicks in the 28 days to August 15, compared with the 28 days before

Monthly organic clicks

Independent US directory, April to August 2026

Source: Google Search Console.

View as table
MonthClicks
Apr 20267
May 202675
Jun 2026408
Jul 20263,928
Aug 202615,970

What we did

  • Wrote the full content suite: homepage, five category pages, 18 city pages, FAQ, safety and trust, about, contact, and legal pages
  • Kept a strict third-party reviewer voice so the directory reads as independent and useful
  • Added FAQPage schema and internal links from every city page to the right category
  • Worked through a 120-day implementation plan shaped with a leading SEO consultancy
  • Launched a listicle blog targeting searches the homepage did not already own
  • Gave every listing its own tracking number so calls could be attributed

Growth this fast is not typical. Our read: a lot of well-structured content went live at once in a niche where many competing pages were thin. We tell every client that.

04 / Established brands

Two mature brands: +34% and +46% more clicks

A Latino and bilingual brand and a late-night brand, both with years of history. The goal was growth from better audience pages, stronger local content, and links, not a rebuild.

Client
Two brands of the same company
Timeline
Jan to Aug 2026
Services
Audience pages, content, guest posts
Result type
Team-owned
+34%
monthly clicks for the Latino brand, January to its July peak (5,832)
+62%
monthly impressions for the Latino brand, January to June
+46%
monthly clicks for the late-night brand, January to its July peak (6,786)
24.1 to 15.5
average position for the late-night brand, January to June

Latino and bilingual brand

Monthly organic clicks, January to August 2026

Source: Google Search Console.

View as table
MonthClicks
Jan 20264,363
Feb 20264,324
Mar 20265,250
Apr 20264,031
May 20265,517
Jun 20265,764
Jul 20265,832
Aug 20265,668

Late-night brand

Monthly organic clicks, January to August 2026

Source: Google Search Console.

View as table
MonthClicks
Jan 20264,650
Feb 20264,208
Mar 20264,515
Apr 20264,976
May 20265,059
Jun 20266,517
Jul 20266,786
Aug 20265,925

What we did

  • Audience pages written for women and men separately, with safety and trust content up front
  • City landing pages for the markets each brand already served
  • Guest posts on relevant lifestyle and dating sites, each with one natural link to the brand
  • Spam link clean-up for both brands during the August attack
05 / Brand launches

12 new brands, from zero to 1,000+ clicks a month

Twelve secondary brands went live in spring 2026, each aimed at a specific audience. Each needed a complete, trustworthy site from day one and a way to earn its first rankings.

Client
Secondary brands of the same company
Timeline
Apr to Aug 2026
Services
Page suites, llms.txt, schema, QA
Result type
Team-owned
69 to 1,027
combined monthly clicks, April to August 2026
9,843
combined impressions in August, up from 730 in April
5.8
average position for the best performer in August, with 270 clicks
5
brands given llms.txt files for AI search discovery

Combined monthly clicks, 12 new brands

April to August 2026

Source: Google Search Console.

View as table
MonthClicks
Apr 202669
May 2026309
Jun 2026441
Jul 2026905
Aug 20261,027

What we did

  • Complete page sets per brand: home, for women, for men, free trial, how it works, FAQ, safety and trust, about, contact, privacy, and terms
  • Brand-specific audience angles so no two sites read the same
  • llms.txt files and answer-first copy for AI search tools
  • Robots, sitemap, and canonical checks on every domain after launch
What did not go to plan. One city brand in this group grew to 440 clicks in July, then lost most of its visibility when Google's August 2026 spam update rolled out. It is the first site we are watching in the recovery.
06 / Launch at scale

73 new brand sites launched, 73 passed technical QA

The company added 73 new single-page brand sites, most of them city brands across 30 US metros. The risk with launches at that scale is small technical mistakes repeated 73 times.

Client
Same company
Timeline
Jul to Aug 2026
Services
Launch QA, schema, distribution plan
Result type
Team-owned
73/73
sites with a clean robots.txt, a valid XML sitemap, and a correct self-referencing canonical
Page 1
for a new city brand's primary keyword in July 2026, its first month with search data
2,102
combined impressions in August, the second month live, up from 873
0
robots.txt files blocking AI crawlers at launch

What we did

  • Checked every domain from raw HTML, not a rendered preview, for canonical, robots, sitemap, and meta robots
  • Flagged the small stuff before it spread: broken favicon paths, duplicate titles between sibling sites, and a wrong title suffix
  • Planned how the new brands get listed on the directory sites, one directory per brand, so listings stay unique
Why a QA pass matters. A fetch tool reported four "missing canonical" tags that were actually present. Checking view-source caught it. On a 73-site launch, trusting the wrong tool means 73 wrong fixes.
07 / Defense

Containing a negative SEO attack across 87+ sites

In August 2026 the network was hit by a coordinated spam backlink campaign: link-farm and escort-spam domains pointed at 14+ core sites and all 73 new brand sites, with new domains attaching every day.

Client
Same company
Timeline
Aug 2026
Services
Backlink forensics, disavow, monitoring
Result type
Team-owned
79
disavow files delivered in one portfolio-wide sweep
873
toxic domains in a single site's disavow file
2
attacker networks identified by their domain patterns
Weekly
re-pulls while the attack stayed live

What we did

  • Confirmed the attack site by site in Ahrefs before touching anything
  • Identified two repeat signatures: a numbered spam .xyz cluster and a fake SEO-services network
  • Built site-specific disavow files, then re-pulled weekly because new spam kept arriving
  • Kept a running master list of toxic domains for sites that shared the same blast
Lesson. A shared master list was fast but only half-covered some sites. Dedicated pulls per site took longer and caught the rest. Speed first, then precision.
08 / Named client

Sixteen By Nine Media: first page-one rankings for a Mumbai video studio

SBN Media is an AI film and brand video studio in Mumbai. The site had almost no organic visibility. Varun worked there from July 2024 to July 2026, handling SEO strategy and front-end web work alongside operations.

Client
sbnmedia.in
Timeline
Jul 2024 to Jul 2026
Services
SEO strategy, front-end development, content
Result type
Team-owned, Ahrefs estimates
#7
for "microdrama", about 2,200 searches a month
#9
for "corporate video production company"
#10
for "corporate video production house"
1 to 87
estimated monthly organic visits, Feb 2025 to Jul 2026

Estimated monthly organic traffic

sbnmedia.in, February 2025 to September 2026

Source: Ahrefs Site Explorer estimate, pulled September 27, 2026. Estimates, not analytics.

View as table
MonthVisits (est.)
Feb 251
Mar 252
Apr 259
May 254
Jun 251
Jul 251
Aug 259
Sep 2517
Oct 2517
Nov 2523
Dec 2529
Jan 2617
Feb 2614
Mar 2619
Apr 2613
May 2629
Jun 2644
Jul 2687
Aug 2682
Sep 26101
Homepage of sbnmedia.in, an AI video studio in Mumbai
sbnmedia.in homepage, captured September 2026.

Small numbers, real movement: a young domain (Ahrefs Domain Rating 5) now on page one for three commercial searches. Ranking pages include the micro-drama service page, the homepage, and a Mumbai video production guide.

09 / Local business website

MahaDev Tours and Travels: a cab brand and website for Jorhat

A local taxi driver in Jorhat wanted a proper website to grow beyond word of mouth. He needed a name, a brand, and a site people could call from in one tap.

Client
mdtoursandtravels.in.net
Timeline
2026
Services
Naming, web design, local SEO setup
Hosting
Free, on GitHub Pages
Homepage of MahaDev Tours and Travels, a 24x7 cab service in Jorhat, Assam
mdtoursandtravels.in.net homepage, captured September 2026.

What we did

  • Named the business MahaDev Tours and Travels, with MD Cabs as the taxi arm
  • Wrote and designed a fast static site around local searches: airport pickups, Kaziranga trips, Majuli ferry trips, and outstation cabs
  • One-tap call and WhatsApp buttons, a fleet section built from the owner's own car photos, and a local FAQ
  • Locked the name, address, and phone number so the website and Google Business Profile match exactly
  • Planned the move to the new domain, with forwarding from the old one set up by a partner developer, and kept hosting free
Status. The site is new, so there is no meaningful ranking data yet. We will add it here once there is.
10 / Full transparency

Every site, every number

All 22 core sites in the anonymized network, plus the 73 new single-page brand sites as one row. Winners, flat ones, and the ones that slipped. Starting clicks are January 2026, or the first month a newer site had data.

SiteStarting clicksAug 2026 clicks ChangeAug impressionsAvg positionJan to Aug
Primary brands
P1 Flagship national brand13,035 (Jan)21,519+65%334,4088.6
P2 Latino and bilingual brand4,363 (Jan)5,668+30%99,7849.2
P3 Late-night brand4,650 (Jan)5,925+27%71,30817.8
P4 Black singles brand1,447 (Jan)1,312-9%2,87618.3
P5 LGBTQ+ brand58 (Jan)110+90%1,00338.6
Independent directory sites
D1 Directory site7 (Apr)15,970New site158,4565.2
D2 Directory site11 (Apr)169New site3,05119.2
D3 Directory site256 (May)154Below 256 peak2,43827.4
D4 Directory site20 (May)63Below 82 peak2,29944.1
D5 Directory site17 (Apr)10Below 35 peak15480.9
Secondary brands (launched spring 2026)
S1 City brand16 (Apr)272Below 440 peak3,4668.0
S2 Black singles brand2 (Apr)270New site3,0325.8
S3 General brand29 (Feb)152New site2919.4
S4 Late-night brand2 (Apr)72New site39614.3
S5 Latino brand2 (Apr)62New site60920.0
S6 General brand14 (May)47New site59123.3
S7 General brand6 (May)37New site874.6
S8 LGBTQ+ brand6 (Apr)30New site29514.6
S9 City brand2 (May)26New site36025.9
S10 City brand5 (May)24New site12434.4
S11 LGBTQ+ brand3 (Apr)19New site54133.3
S12 General brand4 (May)16New site5126.5
New single-page brand sites
73 new brand sites Launched summer 202647 (Jul)82+74%2,102-Combined, 73 sites

Source: Google Search Console monthly totals, January to August 2026. P = primary brand, D = independent directory, S = secondary brand.

What slipped. Two directory sites (D3 and D5) gained early, then lost ground over the summer. Work to win that back is under way. Sites with tiny numbers can swing hard in percentage terms, so read the raw clicks too.
What held flat. The Black singles brand (P4) stayed around 1,300 clicks a month. It already ranked well for its main searches; its next step is a revamp of its key pages rather than more of the same.

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